A budget addition to the iPhone family

When Steve Jobs revealed the iPhone in 2007, no one had ever imagined the kind of change the cellphone industry was about to go through.  At the time, Nokia and Motorola had been dominating the cellphone market with their fashion savvy devices. The iPhone brought something that had never been considered before: technological innovation.  Apple built the iPhone around the higher end of the cellphone market – their catch phrase being “exclusivity”. Five iPhone devices later, Steve Jobs’ dream of exclusivity may be changing. Apple is rumoured to be revealing two devices in September: the iPhone 5S (successor to the iPhone 5) and a budget device, the iPhone 5C. In typical Apple fashion nothing has been said about these devices, just the confirmation of a “big reveal” on September 10th 2013. While we might not have everything, here are some of the rumoured features of the budget iPhone:

  • The 5C will come with a plastic body, an obvious contrast to the aluminium that made up its predecessors.
  • Granted that this will be a cheaper alternative, we can expect fewer features. Amongst the features getting the axe, “Siri” being at the top.
  • The iPhone 5C will be available in a variety of colours, following the iPod colour range.

Though very little has been said about this “big reveal” one cannot help but wonder whether a budget iPhone would be the boost Apple needs to compete with the mass-distributed Android technology. Whatever reasons Apple execs may have for this change, one thing is for sure: PriceCheck will be ready with more details.