The name Tecno needs no introduction; it’s one of the most popular smartphone brands in Nigeria. The reason for its popularity is not far-fetched. Tecno gives you access to high-end technology at an affordable price, in comparison to competitive brands.
Tecno started in 2006 in Hong Kong ,China, and launched its first mobile phone in Nigeria in 2007. Ever since then, the company has secured an identity as a trusted brand and a market leader in Nigeria. Despite the negative connotation of being a “China-made” brand, Tecno has proven itself and has a loyal customer base to show for it. Even more so after the introduction and release of its Phantom Smartphone series.
The introduction of Tecno smartphones into the Nigerian market has led to a huge revolution in the Nigerian mobile market. Consumers can now buy an Android smartphone with a full functioning OS for as low as N12,000 ($75). The revolution is giving other brands a run for their money as many users find these smartphone devices to be easy-to-use and value for money. Tecno smartphone devices also boast other features, such as dual SIM functionality, which allows users to run two SIMs concurrently. It even comes with preinstalled Apps like BBM, WhatsApp, Facebook, Twitter, games and more.
Tecno smartphones are specifically designed for the African market where it currently has millions of customers scattered throughout the length and breadth of the continent. And Tecno has come to stay, with future plans of infiltrating the African continent as a whole.
What do you think about the future of Tecno? Do you think it’s going to be relevant in the coming future? Let us know in the comments.